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  • Writer's pictureTim Parmeter

Florida Welcomes Sparkle Squad’s First Franchisee

boat alongside a canal in florida with palm trees

We are excited to announce the newest owner of Sparkle Squad: Desiree Land. After years working in the corporate world, Desiree is ready for a change that will allow her to enjoy her home base in Delray Beach, Florida.  

Who Is Desiree Land?

Desire holds a master’s degree in computer science, which she has leveraged throughout her fast-paced career in the technology sales field. She has vast experience working with enterprise and government clients in her corporate career – and she also built a side hustle involving rental properties in her coastal area. As an entrepreneurial woman, Desiree is confident in her ability to not only run a business but also find success and fulfillment through this path. 

Why Did Desiree Make a Career Change?

As she began looking for a career opportunity that would allow her to make Delray Beach her permanent home base, Desiree discovered FranCoach. She wanted to learn more about franchise ownership and knew that she could benefit from the guidance and perspective that a certified franchise consultant could offer her. 

Throughout the Discovery Process, Desiree worked with FranCoach’s Luke Schulte to dive into the world of home services franchises. Luke helped Desiree pinpoint her ideal day-to-day role as a franchise owner and determine her goals and priorities to match her with Sparkle Squad, where Desiree will be the first franchise owner in the U.S.

Why Will Desiree Make a Great Franchise Owner?

Luke commented that Desiree was a pleasure to work with and that Sparkle Squad is lucky to have this go-getter to help launch their brand in the United States. Here is Luke’s perspective on why Desiree is sure to succeed: 

“Desiree is a spirited, driven person. I have gotten lucky in that all of my clients here at FranCoach have been amazing – and Desiree took that to a new level. She perfectly fits the bill of the ideal franchise owner: a decisive, driven, business woman who will follow the franchisor’s proven plan to succeed. She would have been successful in whatever she chose to do, but I truly believe that Sparkle Squad is the perfect fit for her. I am already excited to see what this chapter of her career holds for her in the future.” 

Why Did Desiree Choose Sparkle Squad?

Sparkle Squad is a window-cleaning franchise that is revolutionizing its industry with higher margins, less liability, and increased efficiency. Their motto of “cleaner, safer, better” exemplifies the changes that Sparkle Squad has introduced, making it an appealing model for customers and franchisees alike. Owners enjoy a mobile, home-based business with multiple repeat revenue streams and the chance to build long-term relationships with clients by providing numerous high-need services. 

In Desiree’s home state of Florida, the salty air and coastal breezes mean that window cleaning is a necessity – and she is excited to bring that essential service as well as many others offered under the Sparkle Squad umbrella to her community. During the Discovery Process, Desiree also worked with Sharon Cupach of Happinest Brands to learn more about all of the benefits of Sparkle Squad. Knowing that the Happinest family has her back is just another perk of Sparkle Squad’s innovative and inspiring model – and with the perfect market for this business, Desiree cannot wait to get started. 

Please join our team at FranCoach in congratulating Desiree Land and wishing her luck as a new owner of Sparkle Squad!


The Benefits of Working With FranCoach

FranCoach is a national search firm dedicated to working with individuals who are interested in owning a franchise. We have partnered with over 600 of the top franchisors in the country, spanning nearly 70 industries. 

Our goal with clients is to help them find the absolute best franchise for them to own. Our goal with our Franchising 101 podcast series is to help educate people on all aspects of franchise ownership. 

Reach out to us to learn more about potentially becoming a franchise owner. There’s never any fee for our service, so why not take the first step today toward your better tomorrow?


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