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  • Writer's pictureTim Parmeter

The California Couple Shaking Up the Massage Industry

massage industry franchise opportunity with squeeze massage

We are excited to announce the newest owners of Squeeze Massage: Rakhee Gupta and Tom Trischetti. These two Californians are proud to invest in three locations that will bring an inclusive, accessible, and tech-forward wellness business to their area. 

Who Are Rakhee Gupta and Tom Trischetti?

Rakhee and Tom are residents of Northern California and are excited to shake up their careers. Rakhee has been working in the Silicon Valley tech industry for years, but with the onset of AI (artificial intelligence) and shifts in the workforce, she wanted to ensure that she and Tom still had the chance to build a strong financial future. Tom has a long history in the cannabis industry, and is enthused about embarking on this new chapter with his life partner. 

Why Did Rakhee and Tom Make a Career Change?

Rakhee discovered FranCoach through the Franchising 101 Podcast, hosted by FranCoach founder and CEO Tim Parmeter. After listening to a few episodes, she knew it would be beneficial to reach out and work with an expert franchise coach to guide her and Tom through the process of finding their joint business opportunity. 

Throughout the Discovery Process, Rakhee and Tom worked with FranCoach’s Katie Lepper, who helped them gain a better understanding of their ideal day-to-day activities as an owner and their goals and priorities with regard to franchise ownership. While the couple also looked at home services and restaurant opportunities, they immediately fell in love with Squeeze. In Katie’s words, it was a “match made in heaven.” 

Why Will Rakhee and Tom Make Great Franchise Owners in the Massage Industry?

Katie shared that it was an absolute joy to work with Rakhee and Tom and that she is so happy to see them moving forward with Squeeze. Here is her perspective on why they will make incredible owners: 

“Rakhee and Tom make a great team. They were open-minded, motivated, and dedicated to the process of finding their perfect franchise match. I was genuinely inspired by their passion for making a difference, and I am so honored to be part of their journey to create freedom and flexibility for their future. There is no doubt in my mind that we will be hearing fantastic things about Rakhee and Tom for years and years to come.” 

Jennifer Brock of Squeeze, who supported the couple on the franchise development side, also shared her enthusiasm about their new business: 

“At Squeeze, we are really focused on partnering with people who prioritize purpose beyond profit. From the outset, Tom and Rakhee embraced the idea of finding an opportunity that went beyond just making financial sense. It was important for them to find a brand that had a strong mission and values that created an ability to give back to their communities, employees, and guests. I'm confident that embracing the "why" of doing what they're doing will make them successful Operating Partners with Squeeze!”

Why Did Rakhee and Tom Choose Squeeze?

Developed by the founders of Drybar, Squeeze is a massage center poised to disrupt the industry by offering a better massage experience powered by their app-centric solutions. When the company’s founders discovered a gap in the wellness space – there was no place to get a high-end massage at an affordable price – they quickly moved to fill in that gap with this innovative, forward-thinking offering. Squeeze offers owners bright marketing, a clean system and processes, and excellent culture at an organization driven by strong female leadership. 

Rakhee and Tom were already enthusiastic about massages from a personal standpoint, and when Katie introduced them to this opportunity to make a massage business their own, they jumped at the chance. They also partnered with Tera Thomas of FranFund to make their entrepreneurial dreams attainable financially! And now, Rakhee and Tom are ready to get started with this exciting new phase of their lives as business owners!

Please join our team at FranCoach in congratulating Rakhee Gupta and Tom Trischetti and wishing them luck as new owners of Squeeze. 


The Benefits of Working With FranCoach

FranCoach is a national search firm dedicated to working with individuals who are interested in owning a franchise. We have partnered with over 600 of the top franchisors in the country, spanning nearly 70 industries. 

Our goal with clients is to help them find the absolute best franchise for them to own. Our goal with our Franchising 101 podcast series is to help educate people on all aspects of franchise ownership. 

Reach out to us to learn more about potentially becoming a franchise owner. There’s never any fee for our service, so why not take the first step today toward your better tomorrow?


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