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  • Writer's pictureTim Parmeter

The Woman Shaking Up Atlanta’s Home Improvement Scene

Updated: Dec 6, 2023

We are thrilled to announce the newest owner of The Designery: Alexandra “Allie” Hauser. A Georgia resident, Allie is excited to build her financial future with six territories across the Atlanta area.

Who Is Allie Hauser?

With a degree in psychology and biology from Indiana University Bloomington, Allie has had a successful career as the CFO of her family’s dental business. She is the mother to a five-year-old daughter, and the two of them love spending time together and baking. With experience remodeling her own house, Allie was excited to look into franchise opportunities in the home improvement sector.

Why Did Allie Make a Career Change?

Allie reached out to our team at FranCoach looking for the next phase in her career. While she has enjoyed being a part of her family business, she wanted a business opportunity that would allow her more growth and control over her financial future based on the hard work she would put in. At the same time, Allie understood the challenges of building a business from scratch – and she knew franchise ownership could offer her more of a turnkey solution.

Why Will Allie Make a Great Franchise Owner?

Throughout the Discovery Process, Allie worked with FranCoach’s own Casey Floyd to find a brand that perfectly aligned with her needs, goals, and expectations. Here is Casey’s perspective on why Allie is sure to succeed:

“Allie is passionate, and she is a go-getter. She is really invested in her success and well-being. Given her drive and her excitement toward this brand, The Designery, she is already set up for success. Her level of enthusiasm was maintained from the first call to the very end, and the decision was crystal clear. I already know she is going to be amazing.”

On the franchisor side of the equation, Allie collaborated with Nancy Baio, the Director of Franchise Development at Homefront Brands. Here is what Nancy had to say about the process of collaborating with FranCoach to help Allie find her perfect match:

“Working alongside Casey Floyd at FranCoach to secure a six-unit franchise deal has been an absolute pleasure. Casey’s unwavering dedication, expertise, and professionalism have made the process not only seamless but also an incredibly positive and enriching experience. Our collaboration has truly set the benchmark for excellence, and I look forward to many more successful ventures together.”

Why Did Allie Choose The Designery?

Situated in the $199 billion kitchen and bath industry, The Designery is a quality-focused home remodeling franchise that specializes in creating spectacular kitchens, bathrooms, closets, and outdoor spaces for clients. From designing and sourcing to installation, the brand is committed to customer satisfaction and offering clients a one-stop shop for all their home enhancement needs.

With her own remodeling experience, Allie was immediately drawn to the home services sector. She understood the difficulties of sourcing materials piece by piece, and the one-stop-shop nature of The Designery resonated with her. Throughout the Discovery Process and during an in-person Discovery Day, Allie built strong connections with the Homefront Brands family that secured her confidence in and commitment to The Designery.

The validation process was also an important piece of her experience. Allie was able to hold several calls with the brand president, Casey Ridley. He was able to validate the brand and answer all of her questions. She also had the opportunity to speak with other female owners in the male-dominated construction space through further Validation Calls. Knowing that the Homefront Brands team has her back, Allie is excited to take on this new venture.

Please join our team at FranCoach in congratulating Allie Hauser and wishing her luck as a new owner of The Designery.


The Benefits of Working With FranCoach

FranCoach is a national search firm dedicated to working with individuals who are interested in owning a franchise. We have partnered with over 600 of the top franchisors in the country, spanning nearly 70 industries.

Our goal with clients is to help them find the absolute best franchise for them to own. Our goal with our Franchising 101 podcast series is to help educate people on all aspects of franchise ownership.

Reach out to us to learn more about potentially becoming a franchise owner. There’s never any fee for our service, so why not take the first step today toward your better tomorrow?


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